Wedding Planners: Do you know your demographic? 2011 Bridal Market Stats:
  • December is still the most popular month of the year to get engaged (18%).
  • Length of engagement has increased from 14 months in 2009 to 15.4 in 2011.
  • The reception accounts for 36% of wedding costs, $13,367 is the average spent.
  • 22% have a wedding weekend, up 38% from 2009.
  • 87% have a rehearsal dinner.
  • 86% have an average of 2 or more bridal showers.
  • 34% have a post-wedding brunch.
  • 24% have a post-reception party.
  • 5% have multiple ceremonies.
  • Nearly half of couples (48%) wed in the city or town where they currently live, with 23% returning to their family's hometown for the occasion.
  • 15% of couples have a destination wedding, an increase of 25% from 2009.
  • Of those having a destination wedding, they are staying an average of 6 days on location and their guests are staying 3.
  • The average number of wedding reception guests is 152.
  • Liquor has increased in importance with 92% including a bar, toast, or signature cocktail. Alcohol glassware gifts for groomsmen has doubled since 2009.
  • Only 42% will have either a sit-down or buffet meal. Instead, couples are opting for cocktail hour (58%), passed hors d'oeuvres (46%), dessert stations (28%), food stations (19%), picnic/barbeque (5%), sushi chef (2%), wine tasting (2%), food trucks (1%) or cheese mongers (1%).
  • The average age of today's bride has risen to 27 years old, which makes for a discerning bride who is more likely responsible for for a portion of the cost.
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